A great example of a company blog is Kodak. The blog can be accessed by clicking HERE.
Advantages of company blogs:
Creating a company blog can be a form of advertising. For example, the Kodak blog emphasises on creating photography rather than cameras as part of their new expansion strategy[1].
Blogging can better inform consumers or potential consumers about new information. Furthermore, it allows for a better relationship between a company and its employees. IT also allows the company to receive feedback on new policies or projects it may be launching[2].
Disadvantages of company blogs:
It is easy to create blogs but difficult and time consuming to maintain blogs. An outdated blog is almost useless. A great company blog always has new up to date information or users will get bored and lose interest. This can be expensive for a company to hire a few individuals such as writers and maintainers just to keep the blog up and running[3].
[1] http://www.searchengineguide.com/mack-collier/examples-of-great-company-blogs.php
[2] http://www.searchengineguide.com/mack-collier/examples-of-great-company-blogs.php
[3] http://www.gerrymcgovern.com/nt/2004/nt_2004_08_23_blogging.htm
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